Rebranding Engage - Push Notification Service
A Pulsate product. An SDK plug-in and platform for businesses and brands with mobile apps their app users personal, contextual campaigns.
Engage Logo (2016)
Rebrand - Why?
Our previous website focussed too heavily on the technical features and their abilities, rather than the problems they solve. For the rebrand, they started with a blank canvas and thought deeply about the messages we wanted to portray.
For each product page, we wanted to start off with the problem mobile marketers face today and our solutions for solving them.
Most Difficult Part of The Redesign:
Starting with a blank canvas can be both exciting and frustrating. Anything is possible and they had to go through iterations after iterations of ideas and concepts until we were on the right path.
Trying to condense a complex product down into a single statement and idea was difficult, however we worked very closely with a "Jobs to Be Done" specialist who helped us to discover our true purpose for each product.
Tools I Used:
Once the research gave us our direction, the narrative was assembled and idea were designed around this.
With pencil and paper to create low-fidelity mocks. Then I worked closely with the CMO to create wireframes. The product and marketing team reviewed these wireframes, suggestions and tweaks were discussed until the wireframes were in a solid state and I could move into Adobe Photoshop.
Keeping the Engage logo and idea behind it in mind, I started the visual design of the page.
All-in-one Engagement Software:
Pulsate Engage allows mobile marketers to "Go beyond the Push" through a variety of features, such as interactive push and flexibility on any device including wearables:
Visualising Complex Features:
We wanted to highlight the ease of use for mobile marketers to get set up and start creating engaging push notification campaigns and their customisation. It's as easy as dragging and dropping, no matter the use case:
